Despite the popularity of social media, this alone will not guarantee the success of your brand. As previously highlighted, social media is not the avenue for posting robust content and your brand cannot become successful by making use only of a few short catchy sentences. A carefully thought and well-designed website is crucial if your […]
Giving your brand a distinct voice won’t do you any good if no one takes the time to listen to it. The truth is that more than 80% of all new brands will fail and of the 20% that do survive, only a few can really be called successful. If your aim is to be […]
If you are already the mastermind calling the shots for a brand that is struggling, my first suggestion is to turn to your existing customers. You would be surprised how much you can benefit from some good old-fashioned research by means of a brand audit. Carefully assess what customers currently think about your brand and what they think it represents. You may be quite horrified to realize that your clients have completely misunderstood the voice of your brand. In the same breath, take the time to find out how they think your brand fares against the competition. Your business and your brand might be too close to your heart for you to critique it objectively. This can be achieved by means of online surveys or even in-house questionnaires. The key to getting the right information is to ask the right questions. Ask clear, simple questions that get straight to the point.
Building a recognizable brand is within your reach if you are willing to learn how to play your cards right. Marketing a business or brand online has become one of the most popular ways for Entrepreneurs to reach their target audience. Gone are the days when a good billboard and couple of well-designed posters would be enough to get you on the map. If you do not take the time to establish your brand’s online presence, it can easily become forgotten or overshadowed by its competitors. Keeping ahead of the game now means carefully integrating online marketing into your overall marketing strategy and thus building a brand that needs no introduction.
Content makes the web go round. People go to websites because they want to read something or watch something, whether that is to be entertained, to learn something or to look up some information. That means content and therefore content = traffic. Seeing as traffic also = money, that means that content is pretty valuable […]
Recently, I came across a favorite TED Talk called, “How Great Leaders Inspire Action,” where Simon Sinek gives amazing insight into how we can be better business owners. First, we must believe in what we do, then others will believe in us, too. That is where our gut comes in. Simon says, “People don’t […]