Your branding is the foundation of your business. Without it, your marketing efforts will fall flat and you'll most likely attract the wrong customers.
Creating a strong brand is a lot like building a house. It starts with building a solid brand foundation, or brand identity. Just to be clear — branding isn't just your logo. It's what makes you different than every other company out there. A brand is your identity as a company and the promise you make to customers.

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