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Despite the popularity of social media, this alone will not guarantee the success of your brand. As previously highlighted, social media is not the avenue for posting robust content and your brand cannot become successful by making use only of a few short catchy sentences. A carefully thought and well-designed website is crucial if your brand is to make any progress in the marketing battlefield. Your website needs to however be optimized to make your brand successful. This means that you need to arrange your website in such a way that it will produce the best results. Here are my suggestions:\u00a0<\/span><\/p>\n Brand Your Website\u00a0<\/span><\/b><\/p>\n Your website should boldly highlight the look and feel of your brand\u2019s image. Remember, consistency across all platforms is one of the primary keys of a successful brand. This means that you need to feature your logo and the other creative elements of your brand. By so doing, your clients will already have a clear mental image of the kind of content they will find on your website. You need to however be very careful about how you make use of these colors. Some colors and fonts will make it hard for visitors to read your content. As you can imagine, this will be very bad for\u00a0business. It is always best to err on the side of caution and not to be too fussy. A modern or minimalistic look is sure to please any crowd.\u00a0<\/span><\/p>\n Easy Navigation\u00a0<\/span><\/b><\/p>\n Complicated websites are a thing of the past. Gone are the days when people had the time to search for what they really want to know. If the information they want is not readily available, your clients are going to simply find this information elsewhere. Ensure that you make use of navigation titles that are accurate. Visitors should be able to get a clear mental picture of what to expect on a specific page before they click on it. It would also be quite helpful to include a search feature which makes it easy for clients to locate the exact content they need. Sitemaps<\/a> are also a very good idea.\u00a0<\/span><\/p>\n Mobile Friendly\u00a0<\/span><\/b><\/p>\n Always remember that everyone is busy these days and always on the move. That means your target audience is probably going to use their phones to visit your website a few times. This has far greater consequences on your brand than you think. Over 50% of consumers, myself included, refuse to revisit any website that is not mobile friendly. Thankfully, there are various conversion platforms that will do all the work for you. But if you are up for the challenge of doing this yourself, please remember that simply\u00a0making images and text smaller will not be very helpful to your end-users. You will need to adjust the maximum width of all your images, make preferred widths for individual web pages mobile friendly and even adjust any sidebar or header with a fixed CSS property position. You might not get it right on the first try, so always ensure you test these options before launching. Or you can hire a professional (me) to do it for you.\u00a0<\/span><\/p>\n Regularly Update Content\u00a0<\/span><\/b><\/p>\n