People don't buy what you do, they buy why you do it.
We’re a team of business-minded designers, developers, and thinkers who help you create great products and services for your customers and employees.
Every brand has a story to tell. And the more inspiring the story is, the more engagement and loyalty you get from your audience. We help create a brand story that’s original, fitting and unique. One which flows in a way that stirs up emotions and solidifies connections that will endure over time.
The best logos look almost effortless in their creation. But behind that simplicity is a combination of design, disruption, strategy, and technology perfectly blended by a team of creatives to present a modern and charismatic identity that leaves you with a positive brand impression at every interaction.
It’s time to put theory into practice. To take your strategically crafted brand identity and put it out into the world. To us, this is where it gets real. Where your brand story, identity, and values merge into tangible elements for consumers to see, touch and hear. Whether it’s a business card or a billboard, we make sure your brand story is undeniably on target.
We are good with names. We’re well-versed in the nuances that keep catchy from being cliche and clever from being corny. We know the right way to start is with a good strategic positioning and the right amount of creativity that result in your name (and tagline) to seamlessly align with your brand values.
Sarah L Minor Design begins every project with a branding workshop. The workshop is intended to analyze your company’s strengths, weaknesses, opportunities, and threats in the marketplace. In addition, we analyze the core target audience and identify key touch-points that will elicit a positive response resulting in more sales or leads for your company. Competitors are fully analyzed and key differentiators’ are identified and capitalized on.
Our digital marketing services are driven not only by passion but also a driving desire to deliver exceptional sales conversions and ROI for our clients. We invest a substantial amount of time understanding our clients’ benchmarks of success and KPI’s and craft smart digital strategies to gain maximum market share in the digital universe.
Invest in content marketing that generates more than leads. We provide detail-oriented and tailor-made content marketing services. Our content marketing strategies that go beyond link building – we go beyond your expectations at a reasonable price. The methods we use are effective and proven to increase lead generation.
It’s not just about mobile search ranking. Responsive website design is vital in presenting a consistent brand image across all devices. Web presence, after all, means nothing if the said presence doesn’t provide positive experiences for the target audience. Responsive website design has a huge impact on the overall performance of not only your website but also your marketing strategies.
Extend your website’s lifespan by subscribing into a website maintenance plan. We can help your website keep up with the ever-changing and evolving industry. Our web maintenance packages cover everything that your website may need – from simple content updates to extensive design updates.
I am an experienced and passionate digital marketer, designer and illustrator. Every client I work with becomes a part of the team.
I believe in the power of simplicity, being real rather than perfect, in taking risks and breaking rules, and in viewing everything as a new opportunity to build lasting relationships.
I love to travel, karaoke, spend time with my wife and fur kitty, Hazel, and repurpose old furniture.
I’d love to get to know you and your business!
The design combines two characteristics: it solves the functional problem and makes it aesthetically pleasing. We can transfer the advantages and the idea of the brand, highlight the product among the competitors, create added value, make the client’s interaction with the product or service easy and convenient.
This is the company’s DNA. Without it, it is impossible to form a competitive offer, to achieve the audience loyalty and build a strong brand. Only after examining the target audience and decomposing the brand on emotions, images and benefits, have the concept of positioning formulated, we will create a product that will be in demand on the market.
When developing identity, we follow two main principles: identity must correspond to the brand and be unique. Therefore, we don’t worship design trends and don’t copy our competitors, but look for a unique brand metaphor that will unfold itself on brand’s visual carriers.
The digital environment has become essential for brand communication, advertising and sale of goods and services. A digital product, either website or application, must have a working and improved interaction experience, as well as an emotional, involving user interface.
Content is the king. Brands can’t exist without content. The way brands speak, how they sound and what they’re trying to show complements and expands the image embedded in identity and digital product. Marketing communications, advertising campaigns, PR, physical and digital media should contain unique, creative, brand-appropriate content.