We transform your vision into creative results.
We believe in providing business owners with the fundamental tools needed to visually impress their customers that will help them stand out among their competitors, build trust, and grow their business.
People don't buy what you do, they buy why you do it.
How Do We Help You?
Every brand has a story to tell. And the more inspiring the story is, the more engagement and loyalty you get from your audience. We help create a brand story that’s original, fitting and unique. One which flows in a way that stirs up emotions and solidifies connections that will endure over time.
The best logos look almost effortless in their creation. But behind that simplicity is a combination of design, disruption, strategy, and technology perfectly blended by a team of creatives to present a modern and charismatic identity that leaves you with a positive brand impression at every interaction.
It’s time to put theory into practice. To take your strategically crafted brand identity and put it out into the world. To us, this is where it gets real. Where your brand story, identity, and values merge into tangible elements for consumers to see, touch and hear. Whether it’s a business card or a billboard, we make sure your brand story is undeniably on target.
We are good with names. We’re well-versed in the nuances that keep catchy from being cliche and clever from being corny. We know the right way to start is with a good strategic positioning and the right amount of creativity that result in your name (and tagline) to seamlessly align with your brand values.
Sarah L Minor Design begins every project with a branding workshop. The workshop is intended to analyze your company’s strengths, weaknesses, opportunities, and threats in the marketplace. In addition, we analyze the core target audience and identify key touch-points that will elicit a positive response resulting in more sales or leads for your company. Competitors are fully analyzed and key differentiators’ are identified and capitalized on.
Our digital marketing services are driven not only by passion but also a driving desire to deliver exceptional sales conversions and ROI for our clients. We invest a substantial amount of time understanding our clients’ benchmarks of success and KPI’s and craft smart digital strategies to gain maximum market share in the digital universe.
Invest in content marketing that generates more than leads. We provide detail-oriented and tailor-made content marketing services. Our content marketing strategies that go beyond link building – we go beyond your expectations at a reasonable price. The methods we use are effective and proven to increase lead generation.
It’s not just about mobile search ranking. Responsive website design is vital in presenting a consistent brand image across all devices. Web presence, after all, means nothing if the said presence doesn’t provide positive experiences for the target audience. Responsive website design has a huge impact on the overall performance of not only your website but also your marketing strategies.
Extend your website’s lifespan by subscribing into a website maintenance plan. We can help your website keep up with the ever-changing and evolving industry. Our web maintenance packages cover everything that your website may need – from simple content updates to extensive design updates.
Digital tools exist for several reasons. Access for finding information, better information. Socializing. Thinking. Connecting and contributing. We help you find the tools that will help you work smarter, not harder.
The Founder of Sarah Minor Design.
Design is her passion.
Have you been in business since 1985 and still have a logo from the 80s? Or a website from the 90s? A client of mine did and after I created their brand identity, their reach on social media increased 10,000%! Seriously!
My philosophy is “People don’t buy what you do, they buy why you do it.” – Simon Sinek – and your brand should reflect that!
Hi everyone, I’m Sarah Minor with Sarah L Minor Design, LLC, and I work with business owners to create an effective brand identity so that they can be seen, be heard, and be remembered. My superpower is taking your ideas and making them come to life. What is your story and does your audience know why you’re here?
If you’re not sure, I provide a 30 Minute Brand Analysis where I look at your logo, website, and social media to see what’s working and what’s not working and what the next steps look like. If you’re interested, click below.
Your branding is the foundation of your business. Without it, your marketing efforts will fall flat and you'll most likely attract the wrong customers.
Creating a strong brand is a lot like building a house. It starts with building a solid brand foundation, or brand identity. Just to be clear — branding isn't just your logo. It's what makes you different than every other company out there. A brand is your identity as a company and the promise you make to customers.
What Our Customers Have to Say
What We Do & How We Do It
The design combines two characteristics: it solves the functional problem and makes it aesthetically pleasing. We can transfer the advantages and the idea of the brand, highlight the product among the competitors, create added value, make the client’s interaction with the product or service easy and convenient.
This is the company’s DNA. Without it, it is impossible to form a competitive offer, to achieve the audience loyalty and build a strong brand. Only after examining the target audience and decomposing the brand on emotions, images and benefits, have the concept of positioning formulated, we will create a product that will be in demand on the market.
When developing identity, we follow two main principles: identity must correspond to the brand and be unique. Therefore, we don’t worship design trends and don’t copy our competitors, but look for a unique brand metaphor that will unfold itself on brand’s visual carriers.
The digital environment has become essential for brand communication, advertising and sale of goods and services. A digital product, either website or application, must have a working and improved interaction experience, as well as an emotional, involving user interface.
Content is the king. Brands can’t exist without content. The way brands speak, how they sound and what they’re trying to show complements and expands the image embedded in identity and digital product. Marketing communications, advertising campaigns, PR, physical and digital media should contain unique, creative, brand-appropriate content.