We transform your vision into creative results.

We believe in providing business owners with the fundamental tools needed to visually impress their customers that will help them stand out among their competitors, build trust, and grow their business.

Ready to Start a Project?

Our motto

People don't buy what you do, they buy why you do it.

Simon Sinek

simon sinek why good leaders make you feel safe

How Do We Help You?

Every brand has a story to tell. And the more inspiring the story is, the more engagement and loyalty you get from your audience. We help create a brand story that’s original, fitting and unique. One which flows in a way that stirs up emotions and solidifies connections that will endure over time.

The best logos look almost effortless in their creation. But behind that simplicity is a  combination of design, disruption, strategy, and technology perfectly blended by a team of creatives to present a modern and charismatic identity that leaves you with a positive brand impression at every interaction.

It’s time to put theory into practice. To take your strategically crafted brand identity and put it out into the world. To us, this is where it gets real. Where your brand story, identity, and values merge into tangible elements for consumers to see, touch and hear. Whether it’s a business card or a billboard, we make sure your brand story is undeniably on target.

We are good with names. We’re well-versed in the nuances that keep catchy from being cliche and clever from being corny. We know the right way to start is with a good strategic positioning and the right amount of creativity that result in your name (and tagline) to seamlessly align with your brand values.

Sarah L Minor Design begins every project with a branding workshop. The workshop is intended to analyze your company’s strengths, weaknesses, opportunities, and threats in the marketplace. In addition, we analyze the core target audience and identify key touch-points that will elicit a positive response resulting in more sales or leads for your company. Competitors are fully analyzed and key differentiators’ are identified and capitalized on.

Our digital marketing services are driven not only by passion but also a driving desire to deliver exceptional sales conversions and ROI for our clients. We invest a substantial amount of time understanding our clients’ benchmarks of success and KPI’s and craft smart digital strategies to gain maximum market share in the digital universe.

Invest in content marketing that generates more than leads. We provide detail-oriented and tailor-made content marketing services. Our content marketing strategies that go beyond link building – we go beyond your expectations at a reasonable price. The methods we use are effective and proven to increase lead generation.

It’s not just about mobile search ranking. Responsive website design is vital in presenting a consistent brand image across all devices. Web presence, after all, means nothing if the said presence doesn’t provide positive experiences for the target audience. Responsive website design has a huge impact on the overall performance of not only your website but also your marketing strategies.

Extend your website’s lifespan by subscribing into a website maintenance plan. We can help your website keep up with the ever-changing and evolving industry. Our web maintenance packages cover everything that your website may need – from simple content updates to extensive design updates. 

Digital tools exist for several reasons. Access for finding information, better information. Socializing. Thinking. Connecting and contributing. We help you find the tools that will help you work smarter, not harder. 

About Sarah.

The Founder of Sarah Minor Design.

Design is her passion.

Have you been in business since 1985 and still have a logo from the 80s? Or a website from the 90s? A client of mine did and after I created their brand identity, their reach on social media increased 10,000%! Seriously!

My philosophy is “People don’t buy what you do, they buy why you do it.” – Simon Sinek – and your brand should reflect that!

Hi everyone, I’m Sarah Minor with Sarah L Minor Design, LLC, and I work with business owners to create an effective brand identity so that they can be seen, be heard, and be remembered. My superpower is taking your ideas and making them come to life. What is your story and does your audience know why you’re here?

If you’re not sure, I provide a 30 Minute Brand Analysis where I look at your logo, website, and social media to see what’s working and what’s not working and what the next steps look like. If you’re interested, click below.

Your branding is the foundation of your business. Without it, your marketing efforts will fall flat and you'll most likely attract the wrong customers.
Creating a strong brand is a lot like building a house. It starts with building a solid brand foundation, or brand identity. Just to be clear — branding isn't just your logo. It's what makes you different than every other company out there. A brand is your identity as a company and the promise you make to customers.
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What Our Customers Have to Say

I've had the pleasure of working with Sarah on multiple design projects, she is an incredible designer and individual, I can't recommend her enough.

Laura Little

Marketing Agency Founder

Sarah did an incredible job on my logo. She is so talented. Her branding and marketing skills are superb. If you need a branding expert, look no further. Sarah tuned into my personality and then bounced her ideas off of me. She nailed it. I appreciated her listening skills, creativity and quick turn around time. I highly recommend her. Thanks Sarah!

Nancy Jo Wright

Health Coach

Sarah is energetic, passionate, and extremely dedicated to helping fellow entrepreneurs succeed. Her graphic design skills position her to provide exceptional branding and marketing advice and services. I recommend enlisting her expertise and services to anyone who wants to take their business to the next level!

Randine Westgate

Copywriter

I hired Sarah to help me fix up my website. She has integrity and is very communicative. Her vibes and her work ethic are very easy to connect with. She's understanding and skilled in her profession. Thank you Sarah!

Helen Edwards

Author, Speaker, Coach

What We Do & How We Do It

The design combines two characteristics: it solves the functional problem and makes it aesthetically pleasing. We can transfer the advantages and the idea of the brand, highlight the product among the competitors, create added value, make the client’s interaction with the product or service easy and convenient. 

Strategy

This is the company’s DNA. Without it, it is impossible to form a competitive offer, to achieve the audience loyalty and build a strong brand. Only after examining the target audience and decomposing the brand on emotions, images and benefits, have the concept of positioning formulated, we will create a product that will be in demand on the market.

Identity

When developing identity, we follow two main principles: identity must correspond to the brand and be unique. Therefore, we don’t worship design trends and don’t copy our competitors, but look for a unique brand metaphor that will unfold itself on brand’s visual carriers. 

Digital

The digital environment has become essential for brand communication, advertising and sale of goods and services. A digital product, either website or application, must have a working and improved interaction experience, as well as an emotional, involving user interface.   

Content

Content is the king. Brands can’t exist without content. The way brands speak, how they sound and what they’re trying to show complements and expands the image embedded in identity and digital product. Marketing communications, advertising campaigns, PR, physical and digital media should contain unique, creative, brand-appropriate content. 

Completed projects
Happy clients
Awards
Cups of coffee

Ready to Start a Project?

Do you have pride for what you do?

My alum UAB (the University of Alabama at Birmingham) has a brand new stadium and are playing in it today for the first time! How awesome is that?

I wear my shirt to show pride for my alum and I’m proudly rooting for the UAB Blazers!!

Who do you show pride for?

Your family? Your business? Your spouse? Your dog? Your cat?

#showyourpride #uabblazers #goblazers #beproudofyou #businesscasual #entrepreneurlife #womanownedbusiness #womanownedsmallbusiness #minorityownedbusiness #lgbtqownedbusiness #beyourbestself #standupforwhoyouare #standupforwhatyoubelievein #hatersgonnahate #proudofmyself
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In honor of those who lost their lives on 9/11/01.

On this night...20 years ago

246 people went to sleep in preparation for their morning flights.

2,606 people went to sleep in preparation for work in the morning.

343 firefighters went to sleep in preparation for their morning shift.

60 police officers went to sleep in preparation for morning patrol.

8 paramedics went to sleep in preparation for the morning shift.

None of them saw past 10:00am Sept 11, 2001.

Mothers, fathers, sons, and daughters were taken this day.

You are not forgotten.

Where were you that day? How did it change you?

#honoringthefallen #remembering911 #fallenheroes #newyorkremembers #wherewereyou #911neverforget🇺🇸 #911newyork #911neverforget #neverforget #alwaysandforever #alwaysremember
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Soup, salad and fruit to energize myself for the rest of the afternoon. 😊 #energy #food #lunchbreak #workdayslay

Do you ever think about things while you’re eating? I know I do.

I think of my future. My wife. My to do’s (when I’m stressed - 😂). My goals especially.

However, I also write down my thoughts and goals and dreams because if you keep them hidden away you won’t take action.

I’m living proof that saying you’re going to do something, allowing it to happen because you believed in it enough, does manifest finding your dream job. #livingproof
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✅ “Believe you can and you’re halfway there.” Theodore Roosevelt

✅ “What you think you become. What you feel you attract. What you imagine, you create.” - Buddha

I’ve been thinking 🤔 the above words A LOT lately.

Choosing to be more positive 🙌 and actionable over the past year while working full-time in my business, hasn’t been easy, especially with all of the ups and downs I’ve experienced, BUT it’s been worth it!

My life is shifting and I FEEL IT! When we choose to embrace the beauty all around us by thinking positively, we manifest people in our life who help us reach our dreams! 🤩👏

What have you manifested lately? I want to fill my comments with amazing #breakthroughs you have had. 👇

#sarahlminordesign #slmd #growthmindset🌱 #businessowner #manifestyourdreams #lawofattraction #lawofattractioninaction #youarenotalone❤️ #freefalling #soaringlikeaneagle
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Beautiful view at the restaurant. #beachlife🌴 #beautifulviews #beachvibes🏖 #sarahlminordesign ...

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Love this vibe!

#beachholidaysarethebest #shekeepsmewarm #lovemywife @valleycat79
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Vacationing in Gulfport, MS for the week with my wonderful wife!@valleycat79 I’ve never been here. About to have some stuffed redfish.

#soulmate #soulfood #soulbeach #sarahlminordesign #beachescape
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A great day for a bike ride.

What do you do to unwind after a long week?

#weeklygoals #unwindingtime #afterworkvibes
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I’m officially an Eagle! 🦅
As a little girl, I loved eagles! They’re such majestic creatures flying all over the world strong and proud! That’s how I feel right now. Thank you @nancysue.quinngaskins for inviting me to join such an amazing group of people. We will soar high in the skies as the eagles that we are!
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It was a great bday running into @bashabroad. It had been far too long!

I remember them as realtors before they had started their influencer journey. They’re such an inspiration! #hardworkpaysoff💪 and look at them now! I’m so proud of y’all! ❤️🤗 love y’all bunches!!!
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So excited to be here with @brendasheldrake0170 at @sellingonthespotmarketplace! I love this community and recommend you check these out!

DM me for more info on how to be a part of it!

#sellingonthespotmarketplace #networking #businessnetworking #smallbusinessgrowth #buyingonthespot
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Happy Pride Month. @lgbtqiaprideinalabama

I am thankful for my wife and all of the support she gives me. We are a business who supports all people #blacklivesmatter #lgbtqiaequality #equality
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Do you have daily habits that you’re working toward?

Here’s my list I look at every day to help me stay on track. I thought I’d share it with you.

What do you do daily that gets you closer to your goals?
#goalsetting #dailyhabits #sarahlminordesign #slmd #byoc #keeppushingyourself #youvegotthis #itsworthit #bepreparedorpreparetofail #planningiskeytosuccess #planningforsuccess #planningiskey #goodhabitsforlife #habitcreation #createhabits #createhabitsofsuccess
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Got a scrize in the mail! Excited to be working with @hayendesignco! Your branding is stellar. #cheerstonewbeginnings #beginningofabeautifulfriendship #beginningofsomethinggreat #designerinspired ...

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Some morning time with a great croissant and coffee. ...

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Some park time today. Needed some rest today. #railroadpark #birminghamalabama ...

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Here at Sarah Minor Design we are always hard at work (even in a hotel on a trip!) so you don't have to be.

Are you happy with your logo?
Are you getting profitable traffic from your website?
Does your design tell your story?

If you answered "no" to any of these questions contact us today for a free 30 minute Brand Analysis. We will have a conversation, look at your current branding, and provide professional insight on what's working and what's NOT working.
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You’re getting your vitamins in the morning and then you find an unexpected surprise! Meet Hazel everybody! She’s our baby and we love her.... but this scared the bejeezus out of me. Lol.
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Surprises happen all the time. It’s how we deal with them that matters. If I screamed Hazel would have scratched the hell out of my face but instead and laughed, took a picture, and calmly brought her down.

Stress happens in our business and taking a deep breath and calmly figuring out how to overcome it is better than flying off the handle. Let’s help one another by sharing what we do to “just breathe”!
#justbreathe #onestepatatime #entrepreneurlife #smallbusinessowner #furbaby #catsofinstagram #mycathazel #sarahlminordesign #marketurbiz
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We only showcase products we trust and have used ourselves.

Alabama Cohost
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