Recently, I came across a favorite TED Talk called, “How Great Leaders Inspire Action,” where Simon Sinek gives amazing insight into how we can be better business owners. First, we must believe in what we do, then others will believe in us, too. That is where our gut comes in. Simon says, “People don’t buy what you do, they buy why you do it.”
A strong brand identity is the key fundamental tool business owners need to visually impress potential clients. A vision of who they are as a business is vital to successfully growing their presence online, building trust, and standing out among their competitors.
What makes a strong brand identity: A business who knows who they are, why they started their business and how they want to be seen in the eyes of their prospects. Customers are more likely to remember your business. A strong brand name and logo/image helps to keep your business in the mind of your prospects. Customers are more likely to refer you to others if they have a positive feeling about your brand. It projects the expectations and promises you extend to your customers in terms of quality, service, reliability and trustworthiness.
An effective brand identity paints a clear picture that appeals to your prospects. It also drives decisions and behaviors, builds strong customer relationships and establishes your business as reliable and trustworthy.
When your brand identity is consistent, prospects see a professional brand that deserves their business. Prospects look for a business that has the resources to help them solve a problem. They expect to pay more for higher quality. If you don’t project a strong brand identity whatsoever, they will think you are unprofessional and unworthy of their business. A brand helps you develop an image for your business that provides a sense of stability and strength that will last for a lifetime. A well-defined brand identity projects a long-term feel to those who see it regularly.
The most important aspect of developing a strong, consistent brand identity is it helps customers remember who you are. The more your prospects see your brand, the more likely they will contact your business. Every time you communicate with your prospect, the better your chances are at making a lasting connection that turns into a memorable brand experience for them that will keep you on their mind for future projects.
Remember, having a business means you have a brand. What you do with it is completely up to you. If aligned with your vision and your focus is the needs of your prospects, it can help drive the right client to your business.
Does your brand identity make you visible, heard and most importantly, remembered? If not, contact me for a FREE 30 Minute Brand Analysis where I take a look at your brand materials, website, and social media marketing to determine what is working and what is not working. I will help you find your brand voice to be seen, heard and remembered.